Examples of Again and Again Moments
Do you remember the final time you said "Then THAT'S how this works!"?
Hold on to that memory, because that was an "Aha!" moment.
In this article, I'll tell you lot everything y'all need to know about this magical moment that can aid you make more profits, for real.
Now, the "Aha!" moment is a relatively new term in user experience.
To empathise it thoroughly, you starting time demand to larn how your emotions affect your behaviors and decision-making. Because your emotions are the driving forcefulness behind near of your behaviors and decisions.
To exist a petty scientific:
Emotions are the consequences of the chemical letters revealed from our brain through the body.
For example, when we identify or experience something rewarding such as a notification from Twitter that says "Someone retweeted your post! ?", our encephalon releases dopamine, oxytocin, or serotonin which are the chemicals that brand us experience good and give a motivation to go on going on the chore or beliefs.
Sometimes the furnishings of the feeling are very stiff that it drives our behaviors and decision-making.
And "Aha!" moments are such moments that make a user decide to apply a product.
I'm pretty sure yous and your product team want to create your "Aha!" moment to see some improvements in some metric and make sure users experience them ASAP.
And I've created(and recently updated) this article to help you reply these questions:
- What is an Aha moment?
- What are some examples of Aha moments in the business concern world?
- How tin can I find the Aha moment for my product?
Now we are going to dive into the "Aha!" moment of a product, what sort of emotional impulses information technology conducts and how information technology can affect our decisions whether to use a product or not.
What is an "Aha!" moment?
It is very intricate to make an absolute definition of "Aha!" moment, but it doesn't mean it can't exist identified.
Nosotros tin can mostly recognize when it has happened to us, call up when I asked y'all to hold on to a specific moment at the outset?
"They are the accelerators of the possibilities, they dissolve boundaries and make u.s.a. meet things differently. Once a listen has been stretched by 1 'Aha!' moment, it can never go back to its original state."
-Ina Catrinescu, The Author of Exhaustion Breakthrough: Motivating Employees with Leadership Tools That Work
"Aha!" moments are the steps on the staircase of progress and it is because nosotros know that and we empathize the power of "Aha!" that makes yous go on reading this web log.
Nosotros are here searching for breakthroughs to penetrate our minds.
You lot can telephone call information technology a hocus-pocus moment, or the moment of pulling a rabbit out of a hat.
Definition of Aha Moment
The "Aha!" moment is the point in which a user meets the proposed value of a product and perceives not only how information technology works, but as well how information technology will add together value to their lives.
It is the consequence of your users' interaction with your product.
For instance, in the first interaction, they are highly skeptical and looking for something special that can all of a sudden give them insight or a realization feeling. These exclusive moments are all almost the sentimental reactions of users to catching a characteristic.
It's all about perspective
The beauty behind the concept of the Aha moments is that they can exist unique and subjective, they may occur on the different stages of the customer lifecycle.
They show how software can evoke and induce an emotional reaction.
Aha moments are too often defined as the leading indicators of a regular user who would plow into an engaged user subsequently.
Using quantitative indicators to measure and track the occurrences of the Aha moments may seem to contradict the nature of an Aha moment, but they are the all-time-proven ways to utilise this concept as a hint to steer the growth operations in the right management.
For example Facebook'south users don't say "Aha!" when they add together 10 friends in 7 days.
Just Facebook uses this as their Aha moment because they know that if a user adds 10 friends in 7 days, they understood the value of the product and started achieving value with it during that period.
And and then the Aha moment becomes measurable.
Aha Moment Examples
Facebook:
Facebook's Aha moment is swell because it pushes for an early product adoption.
- A user follows 30 users with at least 1/three of the1000 following back.
Twitter's Aha moment is great as well, but their user onboarding lacks the push button to the Aha moment.
Prisync
- A shop owner makes a turn a profit with a ameliorate toll offer.
Prisync's Aha moment is great because they push the user to accomplish value with the product.
Slack
- A team sends 2000 messages in a workspace.
Slack'due south Aha moment is great because past the time the team reaches to 2000 messages, they've adopted the product.
Dropbox
- A user saves 1 file in a binder on 1 device.
This is a rather quick Aha moment that requires less effort than most, but since it works, it's as well effective.
Trello
- A user moves a card from one stack to another.
This is a quick and a not bad Aha moment because Trello uses its own production to push users to this stage.
An Aha moment example from a Food Delivery App:
How to find your Aha moment in 3 steps
We know that we humans are inherently innovative considering if we weren't,
we would all exist living in caves as our ancestors did 40,000 years ago.
One of the things we need to question is, are there ways to make innovation easier and occur more than often?
Is there a way to take those aha moments that seem to happen randomly to have them intentionally?
Yes there is!
But I promise y'all information technology isn't going to be an piece of cake journey.
1- The research comes first – gathering data to work on
You can't magically come up with your Aha moment.
Yous need to work and find it. Only get-go, y'all need to know where to look for information technology.
Start past earthworks into the analytics tools you lot use, and put all the data related to user journey on the product.
This won't be easy if y'all are not collecting valuable information already, and if you lot don't have information technology yet, fix product analytics.
If you are ready to go with the hard information I asked yous to become, and then let me tell yous what to look for.
1.ane- Discover out what retaining customers did in common
You are nearly likely to notice your Aha moment during this step.
Go through the journeys of tens of users to see what they did in common during their initial feel with your product.
You lot are looking for the points where your users were activated. Read more about User Activation hither.
One of these moments are going to exist your Aha moment, excited nonetheless? Simply you are not done here.
For at present, you only need a map of the journey of customers who liked your product(it can be the ones who have purchased it or the ones who actively started using your product).
1.2- Observe out what churned users didn't do
Now that you have what the paying customers did in common, you take to repeat the aforementioned process for churned users.
Avoid considering users who take used your product for a long time and then churned, the churn I talk most hither must be in the starting time weeks, maybe fifty-fifty the first days.
Only become through the journeys of various churned users to constitute a user journey for them.
Now, compare it to the journey yous have prepared in the previous footstep. Yous can go ahead an underline the moments that are present in successful customers and don't exist for the churned users.
We are getting close.
1.3- User feedback and usability testing – meet what users have to say
At present hard data is important and reliable.
Just getting the data straight from a user is usually more precise. So why not include it into your research?
There are 2 ways to do so:
- User Feedback: to collect feedback that can pinpoint to the Aha moment, yous can just ask for it. Send out a survey to your existing users and ask: "At what moment did you understand and embrace the value of our product?". Non all users will exist aware of experiencing their Aha moments, just the answers from the ones who do will be valuable.
- Usability Testing: conducting usability testing with a few numbers of users will be sufficient for you to become a grasp of the possible Aha moments. Discover the user as they use their production for the first time and look out for changes in their emotions and the content of their comments. Take a notation of the moments where they say stuff like "Now I understand", "OH!", "Aha!", etc.
Usability testing is also helpful for finding the pain points of users, which can harm their path to the Aha moments if they come earlier it.
If you've gone through all the three steps successfully, you have an accurate list of Aha moment candidates. Let's take activeness:
two- Come upwards with multiple aha moments
Remember the list we've created?
It's time for you lot to gather your product squad and go over the moments that could be the Aha moment of your business organisation.
Important: do non expect for just one moment, if the listing does not consist of only 1 moment already. Y'all need to have a backup moment in case the first one you lot endeavour doesn't work!
In that location are a three questions to ask to find the right ones:
- Which of these moments could affect the users nigh?
- Which of these moments are the easiest to push new users to?
I want you to recall this for a long menses and thoroughly and select 2-three moments that could exist it. At present you try them:
3- Test information technology in your user onboarding
And hither comes the final step. Testing what y'all have gathered.
What you need to exercise here is to create different user onboarding experiences for each Aha moment you'll test that push user to that moment using interactive guides, in-app letters, and user onboarding checklists.
Read all about SaaS user onboarding here.
Highlight the shortest style to your Aha moment with UserGuiding
In our latest Webinar, our sales manager Anas Duksi explains how you can guide your users from "How?" to "Aha!" in only an hour. He also talks about how UserGuiding can assistance you in this process:
At present after you have created these dissimilar user onboarding flows, y'all take to test them. There are 2 ways to exam effectively:
1- 2 weeks each
Yous tin test each menstruum for 2 weeks and get the data on the results.
2- A/B Testing
Or, you tin can test each menstruum simultaneously with A/B(in this example /C might be included besides) testing past dividing the new users into 2-3 groups and having them go through these different flows.
This method might help yous get quicker results, with a smaller audience.
After you've chose your test method and conducted the test, you'll take the results.
At this betoken, the Aha moment for your production is clear. If yous accept gone through each step carefully:
the Aha moment in the menstruum which performed the all-time and resulted in more than sales and product adoption, is your Aha moment.
Bonus: Bask the profits
An effective Aha moment will make y'all money as it will skyrocket costless/trial-to-paid conversions and the possibilities of upselling.
All that is left for you lot subsequently automating the user onboarding process that leads to the Aha moment by using a product walkthrough software such as UserGuiding is to sit dorsum and bask the improvement in the metrics and the increase in the revenue.
Because y'all've deserved it with your hard work!
Uncomplicated, Affordable, and Powerful User Onboarding Software.
Conclusion
An Aha moment is where your users realize the value of your product, so if you tin can effectively push them to this point and if your production offers real value, you'll accept users that are in love with your product.
Brand sure you've found your Aha moment with our guide!
Frequently Asked Questions
What makes "Aha!" moments of import?
A client that reaches their "Aha!" moment right after acquiring the product is less probable to churn than the ones who don't.
How do I search for an "Aha!" moment?
Try finding out what your regular customers have done differently from the ones that churned by conducting in-depth research.
Which statistics tin I use to find my "Aha!" moment?
Analyzing why customers retain, on what page they spent their time the virtually, how often they log in are some of the statistics you can utilize.
Source: https://userguiding.com/blog/what-is-aha-moment-how-to-find-it/
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